GfK/NIQ University Career Experience

GfK/NIQ University Data Insights Case Competition – Fall 2025

Location: Virtual
Program Dates: Tuesdays, September 16 – December 2, 2025
Time Commitment: Weekly sessions from 3:30 PM – 5:00 PM EST 
Application Deadline: July 25, 2025
Apply at: niq.com/university

Program Overview:

NIQ University (NIQU) is a virtual learning experience designed to introduce undergraduate students to the dynamic world of data analytics, sales, and market research. Through weekly workshops led by NielsenIQ professionals, students will gain foundational industry knowledge and apply their skills in a collaborative case study competition.

Key Program Features:

• Virtual workshops held weekly on Tuesdays
• Refreshed curriculum covering market research, data insights, and sales strategy
• Networking opportunities with NielsenIQ associates
• Career coaching and professional development sessions
• Team-based case study competition with a $10,000 prize for the winning team
• Stipend of up to $400 for eligible participants

Eligibility Requirements:

• Undergraduate students based in the U.S. (Juniors and seniors recommended)
• Interest in market research, data insights, and/or sales
• Availability to attend all virtual sessions
• Permanent U.S. work authorization required

How to Apply:

Submit your application online by July 18, 2025 at: niq.com/university

For questions, contact:
university.relations@smb.nielseniq.com