PR and Brand Management Intern

POSITION RESPONSIBILITES

We are seeking a PR & Brand Management Intern to join our team during the launch of our exciting new collection.
This role offers a unique opportunity to work directly with our CEO and founder and her team to shape storytelling, brand messaging, and digital campaigns and our collaborative partners
This is an ideal opportunity for a creative, digital-native storyteller who is passionate about fashion, jewelry, sustainability, and brand building.

What You’ll Do

• Support the development and execution of PR and marketing campaigns for the launch of our new collection
• Create engaging, aesthetic-driven content for Instagram and TikTok (video, stories, reels, campaigns)
• Assist in defining and delivering brand messaging and communications across all channels
• Research trends and provide creative input to ensure campaigns are fresh, engaging, and aligned with key brand values (sustainability, empowerment, inclusivity, love, freedom, LGBTQIA+, CSR initiatives)
• Collaborate with the team to deliver a cohesive digital launch strategy for Q4 2026 campaigns
• Assist with influencer/press outreach, brand partnerships, and event planning as needed
• Ensure campaign materials are delivered on time, maintaining attention to detail and consistency
• Work under NDA to protect confidential brand and campaign information

What We’re Looking For

• A dynamic, self-motivated, digital-native with a passion for content creation, fashion, and jewelry
• Excellent communication and storytelling skills (essential)
• Strong video editing skills and confidence in creating digital-first content
• A sharp eye for aesthetics and branding, with an appreciation for fashion and jewellery design
• Strong time management and organisational skills
• Proficiency in social media platforms, especially Instagram and TikTok
• Interest in sustainability, youth empowerment, and inclusive branding is a plus

What You’ll Gain

• Direct mentorship and creative collaboration with Melissa Curry and her team
• Hands-on experience delivering a high-profile digital launch campaign
• Opportunity to build your portfolio with real-world PR, branding, and marketing projects
• Exposure to global partnerships and the luxury/travel retail market
• Insight into sustainable fashion, brand values, and socially conscious campaigns

ABOUT THE ORGANIZATION:

This designer is an internationally celebrated Concept and Jewelry Designer, known for her eponymous brand of statement jewelry. Trained in Visual Communication at the Academy Charpentier in Paris, where she debuted her designs at L’Eclaireur Paris throughout the late 1990s and premiered the beginning of her career at Paris Fashion Week in 1999. Following this up, her line was chosen to spearhead the millennium campaign for Liberty of London. Over the past 20 years, she has collaborated with global brand names like Absolut, Swarovski, Moet Chandon, Philippe Starck, Galleries Lafayette, and Le Bon Marche. Her brands can be found on Aer Lingus and Virgin Voyages. Fueled by her passion to support and encourage the younger generation which is noticeable through her work with charities such as KISANY Living Linens and more recently with Jigsaw Mental Health. She works to cement sustainability into her brands, working with 100% biodegradable packaging.

ADDITIONAL BENEFITS:

On-site Supervision and Support
Our internships include 24/7 on-site staff to support students working and living abroad. All students will also report to a supervisor at their internship site. Supervisors provide and oversee daily tasks, introduce the intern to team members, and mentor the intern in organizational agility, skill acquisition, and career readiness. Interns complete a midpoint and final evaluation, and supervisors complete a final evaluation of their interns. All work responsibilities and projects are approved in advance. 

Academic Credit
Students on an internship have the opportunity to enroll in their home university for credit, or enroll in a course through API to transfer back to their university for credit. Email support-internships@apiexperience.com for more information and a syllabus.

Housing and Excursions
Housing and excursions are included in your internship and will be selectable during the application process. 

Visa Sponsorship
This position does not offer visa sponsorship for non-US citizens 

Visa Sponsorship (London, Edinburgh, Sydney only)
Selected candidates will be responsible for obtaining a temporary work visa with support from API, please note that this has an additional expense on the candidate. For more information visit our visa page.