Metadata, Marketing & Title Development Internship

Publishing Internship: Metadata, Marketing & Title Development (Academic Credit Only)

Casa Carlini • Independent Book Publisher

Location: Remote
Compensation: Unpaid (Must qualify for academic credit)
Time Commitment: 8–12 hours/week
Start Date: Rolling

About Us

Casa Carlini is an independent publishing house dedicated to amplifying fresh perspectives and bringing important, overlooked stories to light. Across our imprints—ranging from literature and nonfiction to global affairs and children’s books—we champion voices that challenge, inspire, and expand the way we see the world.

We are currently seeking a motivated, detail-oriented intern to join our team and assist with a major initiative: updating and improving book titles, subtitles, metadata, and discoverability across our catalog. This is a hands-on opportunity to learn the inner workings of modern book marketing and digital publishing.

What You’ll Do

As part of this internship, you’ll work closely with our editorial and marketing teams on a structured project that mirrors real-world industry workflows. Tasks include:

Metadata Review & Research

Audit existing book listings on Amazon and other platforms

Gather and analyze comparable titles and category competitors

Keyword & Category Research

Use publishing tools to identify high-traffic search terms

Develop keyword sets that support title optimization and marketing strategy

Title & Subtitle Development

Brainstorm and refine new title/subtitle options based on research

Present options with rationale rooted in audience insights and market positioning

Book Description Updates

Assist with rewriting and optimizing marketing blurbs

Learn how to incorporate SEO principles into compelling copy

Data Organization & Workflow Management

Maintain spreadsheets tracking keywords, categories, metadata, and title updates

Support a larger team project that touches multiple imprints

This internship is ideal for students interested in editorial work, marketing, digital publishing, or the business side of books. You’ll leave with concrete portfolio pieces and a clear understanding of how publishers position books for online visibility and success.

What You’ll Learn

How book titles and subtitles are crafted to meet market demand

How publishers optimize metadata for discoverability

How keywords drive book marketing on Amazon and other platforms

How to evaluate competitive landscapes for different genres

How to collaborate across editorial, design, and marketing teams

How to present research-backed creative recommendations

What We’re Looking For

A love of books and curiosity about the publishing process

Strong writing skills

Comfort with spreadsheets and basic research tools

An analytical mind with a creative streak

Ability to work independently, stay organized, and meet deadlines

Enthusiasm for learning how digital platforms shape the modern book world

No prior publishing experience is required—we value potential, interest, and a willingness to learn.

Academic Credit Requirement

Because this is an unpaid internship, it must be completed for academic credit through your school. Before applying, please confirm whether your institution supports this arrangement and can provide the necessary internship documentation.

How to Apply

Please submit:

A brief note about why you’re interested in this internship

Your résumé

Confirmation that your school offers academic credit for internships

Send materials to: info@casacarlini.com
Subject line: Publishing Internship Application — Metadata & Title Development