Email and SMS Marketing Intern

Job Description

We are looking for an Email and SMS Marketing Intern to develop and refine engaging content that aligns with our marketing goals. You’ll collaborate with the marketing team to execute campaigns, analyze key performance metrics, and optimize results through A/B testing. Additionally, you’ll ensure our email lists are compliant and well-segmented. If you’re passionate about digital marketing and eager to contribute fresh ideas, we want to hear from you!

We are looking to have our interns work a hybrid model out of WHQ in Marysville, OH - 3 days in office.

Key Responsibilities:

Assist in designing, writing, and editing engaging email and SMS content that aligns with brand goals and targets specific audience segments.

Work closely with the marketing team to plan and execute email and SMS campaigns, including promotional and educational messages.

Monitor email and SMS performance on a weekly basis and analyze key metrics such as open rates, click-through rates, conversions, and unsubscribe rates, and suggest improvements.

Participate in conducting A/B testing to optimize subject lines, content, and layouts for better performance.

Help manage email lists, ensuring they are kept up-to-date, properly segmented, and compliant with email marketing laws (CAN-SPAM, GDPR).

Coordinate with other departments (brand, agency, etc) to gather content for email and SMS campaigns.

Collaborate in the creation of automation workflows for lead nurturing, client retention, and re-engagement strategies.

Research industry trends and best practices in email marketing to contribute fresh ideas for future campaigns.

Qualifications:

Currently pursuing a degree in Marketing, Communications, Business, or a related field.

Excellent written and verbal communication skills with attention to detail.

Proficient with Google Suite or related software

Ability to work both independently and as a team

Strong organizational skills and the ability to manage multiple tasks simultaneously.

Analytical mindset with the ability to interpret data and make recommendations for improvement.

Familiarity with email and SMS marketing principles and an eagerness to learn about the latest trends.

Graduation date must be on or before December 2027.

Assist in designing, writing, and editing engaging email and SMS content that aligns with brand goals and targets specific audience segments, while participating in campaign planning and execution with the marketing team.

Participate in monitoring and analyzing email and SMS performance metrics weekly, conducting A/B testing to optimize subject lines, content, and layouts, and assist in managing and creating compliant and properly segmented email lists.

Collaborate in the creation of automation workflows for lead nurturing and client retention, while researching industry trends and best practices to contribute fresh ideas for future campaigns.