Marketing Intern – Direct-to-Consumer Marketing (10-Week Summer Internship)

Marketing Intern – Direct-to-Consumer (DTC) Marketing
Marketing Summer Internship (10 Weeks)
CSL Behring | Early Careers Program

About CSL Behring
CSL Behring is a global biotherapeutics leader driven by our promise to save lives. We discover, develop, and deliver innovative therapies for patients living with conditions across immunology, hematology, cardiovascular and metabolic disease, respiratory disease, and transplant medicine. Our innovation is powered by three core scientific platforms: plasma fractionation, recombinant protein technology, and cell and gene therapy—helping address unmet medical needs and improve patients’ lives worldwide.

Internship Overview
Are you looking for a 10-week summer internship designed to kick-start your career in healthcare marketing?

As a Marketing Intern supporting the Direct-to-Consumer (DTC) Marketing team, you will gain hands-on experience helping shape the future of consumer engagement in rare disease. This internship offers exposure to social listening, consumer insights, and omnichannel marketing strategy, providing a unique opportunity to apply modern marketing techniques within a highly regulated healthcare environment.

You will work closely with marketing leadership and cross-functional partners to analyze consumer behaviors, identify engagement opportunities, and translate insights into actionable marketing recommendations.

What You’ll Gain
Ownership of a high-impact consumer insights project

Exposure to modern DTC marketing, social listening, and omnichannel strategy

Experience translating qualitative insights into strategic recommendations

Collaboration with senior marketing leaders and cross-functional teams

Mentorship and professional development throughout the internship

By the end of the program, you will leave with practical experience, a portfolio-worthy project, and a deeper understanding of how consumer insights shape marketing strategy in the biopharmaceutical industry.

Key Responsibilities
Under the guidance of Marketing Leadership, you will:

Conduct social listening across patient forums, advocacy groups, and social platforms to identify themes related to trust, education, and engagement

Analyze conversations for sentiment and key insights, including education gaps, emotional support needs, and treatment barriers

Research consumer expectations and trusted brands outside of pharma to understand loyalty drivers, personalization, and authenticity

Compare social listening findings with broader consumer marketing trends

Support the development of actionable insights to inform CSL Behring’s omnichannel and influencer strategies

Synthesize findings into a final insights report and strategic recommendations

Present outcomes and recommendations to senior marketing leadership

Qualifications
Education

Rising junior or senior pursuing a bachelor’s degree in Marketing, Business, Communications, or a related field

Skills & Experience

Strong analytical, research, and critical-thinking skills

Interest in healthcare marketing, consumer behavior, and digital innovation

Excellent written, verbal, and presentation skills

Curious, creative, and eager to learn in a collaborative environment