Marketing Message Manager

Job Title
Marketing Message Manager

Position Summary

The Messaging Manager & Associate Director of Communications plays a central role in shaping and executing the campaign’s message. This position is responsible for developing clear, persuasive, and consistent messaging that reflects the candidate’s values and resonates with voters. Working closely with senior leadership, research, and communications staff, this role ensures message discipline across all campaign platforms and activities.

Key Responsibilities

• Lead development and ongoing refinement of the campaign’s core message, narrative, and issue priorities
• Translate research, policy positions, and district-specific data into clear, persuasive, voter-focused messaging
• Draft and edit speeches, public statements, talking points, press materials, and internal message guides
• Ensure message discipline and consistency across all campaign communications, including digital, press, field, and offline materials
• Collaborate closely with the Director of Communications to align messaging strategy with overall campaign goals
• Work with the research team to identify voter concerns, test messaging, and adjust strategy as needed
• Support rapid response efforts by preparing rebuttals, reactive talking points, and guidance for staff and surrogates
• Review and approve campaign materials for tone, accuracy, and alignment with campaign values
• Assist in debate preparation, media prep, and message training for the candidate and key spokespeople
• Monitor political and media developments to proactively identify messaging opportunities and risks