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Rec Well - Marketing Graduate Assistant

Oakland University
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Marketing Graduate Assistant

DOCUMENTS NEEDED TO APPLY

  • Handshake application
  • Resume
  • Cover letter detailing your experience and interest
  • If you have a creative portfolio, you are encouraged to include a link to it on your resume.

JOB SUMMARY

The Marketing Graduate Assistant (GA) supports the development and execution of marketing and engagement initiatives for Recreation and Well-Being. Working closely with the Assistant Director of Marketing and Engagement and alongside a dynamic student marketing team, the GA helps bring department marketing objectives to life. This role actively contributes to brainstorming ideas, creating promotional materials, developing publications, and producing creative, engaging content for social media and other communication platforms. The Marketing GA contributes to a collaborative, innovative environment that elevates the visibility and impact of Recreation and Well-Being across campus.

MINIMUM QUALIFICATIONS

  • Bachelor’s degree with a minimum cumulative GPA of 3.0
  • Previous experience in the areas of marketing, communications, or social media management
  • Working knowledge of Adobe Creative Suite, including Illustrator and Photoshop
  • Strong written and verbal communication skills
  • Demonstrated ability to manage time effectively and stay organized in a fast-paced environment
  • Evidence of leadership experience or leadership potential
  • Proficiency with common computer applications and technology platforms

RESPONSIBILITIES AND DUTIES

  • Manage content organization, posting schedules, and monitoring across various social media platforms, actively engaging with the audience, fostering platform growth, and providing analytic reporting
  • Supervise a team of Rec Well Student Influencers, including training, scheduling, and coordinating projects
  • Assist with the coordination of marketing initiatives for units within University Recreation and Well-Being (URW) and departmental special events
  • Assist with the oversight of the creative marketing student employee projects, provide editing feedback, and ensuring brand requirements are met before being sent to the client for final approval
  • Create or update digital and print media (including social media graphics, facility postings, sandwich boards, magnetic signs, banners, etc.)
  • Create video campaigns, short promotional clips, and TikToks for promotional use
  • Generate and distribute program surveys aimed at monitoring learning outcomes and evaluating opportunities for program enhancements
  • Assist with the selection, inventory, and distribution of promotional items
  • Represent and market URW at various student orientations and employee events
  • Assist with the training of designated members of URW units to participate in external marketing endeavors
  • Assist in alumni engagement initiatives and outreach efforts
  • Maintain and regularly update website content for University Recreation and Well-Being in addition to assisting with updates on the Healthy Campus website
  • Other duties as assigned by the Coordinator of Marketing and Communications
     

COMPENSATION AND BENEFITS

  • $11,400 (September – April); $5700 per semester with the option to work May-August
    • The student will receive a paycheck on the last business day of each month for the duration of the assistantship. 
  • Tuition and Fees are paid by our department (in-state and out-of-state) 
    • Tuition - 8 credits per semester during the academic year will be compensated. Any additional credits and class fees, including books, will be the student's responsibility. The tuition award is processed by the Financial Aid Office. If you have questions regarding how a Graduate Assistant award will affect your overall financial aid package, please make an appointment with a financial aid adviser.
  • Provided an Apple MacBook
  • Office Space within the Rec Well Marketing Suite 
  • Experience working with a wide variety of people and positions, including OU students, interns, and professional staff members in and outside of the OU community
  • Included in all professional staff meetings and development opportunities

CONDITIONS OF EMPLOYMENT

  • This position is a two year commitment.
  • Academic Qualifications
    • Must have completed a bachelor’s degree prior to the start of the assistantship.
    • Must be accepted into a degree-seeking graduate program at Oakland University. Students enrolled solely in a graduate certificate program are not eligible.
    • Graduate Assistants must be fully admitted and enrolled in at least 8 credit hours per semester during the academic year.
    • Graduate coursework must directly contribute to the completion of the graduate degree program.
    • Must maintain good academic standing with a minimum cumulative graduate GPA of 3.0.
  • Employment Expectations
    • Available to work evenings and weekends as required for programs, events, and departmental initiatives.
    • Attend all required staff meetings, trainings, and professional development opportunities.
    • Maintain regular in-person office hours to support collaboration with professional staff and student employees.
    • Act in accordance with the Clery Act as a mandated reporter and carry out responsibilities related to reporting campus crimes as a University Recreation and Well-Being staff member.
    • Adhere to all Oakland University, University Recreation and Well-Being, and departmental policies and procedures.

SUPERVISION RECEIVED

The Marketing Graduate Assistant reports directly to the Assistant Director of Marketing and Engagement.