Marketing Assistant

We are looking for a dedicated and detail-oriented Marketing Assistant to join our team. Working closely with the Marketing Director, you will play a key role in assisting to enhance our company's digital presence and customer engagement through various channels.

Responsibilities:

- Assist in creating marketing materials for social media, newsletters, store signage, website updates, app updates, and promotional flyers to engage customers and promote loyalty program benefits

- Support the marketing team in managing social media accounts, including content creation, scheduling, monitoring, engagement, and responding to customer inquiries and comments

- Coordinate with vendors, suppliers, and partners for promotional materials, giveaways, and collaborations to enhance the loyalty program's value

- Help organize and execute loyalty program events, customer appreciation days, and special promotions to increase customer participation

- Ensure brand consistency across all marketing channels and resonate brand messaging with the target audience

- Handle administrative tasks such as scheduling meetings, preparing reports, managing inventory of marketing materials, and providing general support to the marketing team

- Create digital marketing campaigns, monitor key performance indicators, and implement SEO strategies to improve website ranking

- Support the coordination and execution of marketing campaigns, promotions, and events to promote the company and loyalty program

- Maintain and update loyalty program performance metrics, generate reports to evaluate marketing effectiveness, and manage loyalty program administration

Requirements:

- Proficiency in Adobe Creative Suite and Canva. Video editing experience is a plus.

- Reliable transportation with the ability to travel when needed (travel to company locations throughout Southeast Michigan).

- Strong organizational and communication skills

- Ability to work independently and meet deadlines

- Collaborative mindset

- Knowledge of digital marketing strategies and SEO best practices

- Experience in data entry and analysis

- Familiarity with loyalty program management and customer communications is a plus.

If you are a motivated individual with a passion for teamwork and graphic design, we invite you to apply for this exciting opportunity. Please include portfolio of sample work with your resume for consideration.