Macy's 2026 Summer Internship - MBA Candidate: Marketing & Promotional Strategy

Be part of an amazing story.

Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The Marketing & Promotional Strategy Intern will support the development and execution of Macy’s seasonal campaigns and promotional events that drive traffic, conversion, and brand relevance across channels. This role sits at the intersection of marketing strategy, promotional planning, and customer insights, offering hands-on exposure to how enterprise-wide marketing strategies are shaped and delivered at scale.  

As part of the Marketing Strategy team, you will contribute to priority seasonal campaigns, support the creation of the omni-channel promotional calendar, and help develop innovative event concepts rooted in data, customer insights, and competitive trends. You will collaborate closely with partners across Merchandising, Pricing, Event Architecture, Media, Creative, Digital, and Stores, and support leadership-facing presentations that inform decision-making across the organization.  

What You Will Do

• Support the development and execution of strategic marketing briefs and plans for assigned seasonal campaigns and promotional initiatives.  
• Assist in building promotional event architecture and the omni-channel seasonal marketing calendar aligned with enterprise business goals.  
• Contribute to the development of innovative and engaging concepts for seasonal, holiday, and promotional sales events.  
• Conduct competitive, trend, and consumer research to identify insights and growth opportunities.  
• Leverage Macy’s data and analytics to evaluate past performance, identify trends, and inform future strategies.  
• Assist in creating executive-ready presentations that clearly synthesize insights, strategies, and recommendations.  
• Partner cross-functionally with Merchandising, Pricing, Event Architecture, and Marketing teams to align priorities, inform campaign messaging, and support business growth.  

Skills You Will Need

Strategic & Creative Thinking: Applies creative, strategic, and technical thinking to complex problems and translates insights into actionable recommendations.  

Analytical Skills: Comfortable working with data to analyze performance, identify trends, and support decision-making.  

Financial Acumen: Interest in partnering with planning and analytics teams to support budgeting, performance tracking, and measurement of success.  

Collaboration: Works effectively with cross-functional partners and builds strong working relationships.  

Communication Skills: Clear, concise communicator with the ability to contribute to leadership-facing materials and discussions.  

Customer-Centric Mindset: Keeps the customer at the center of strategy development and decision-making.  

Adaptability: Adjusts priorities and approaches based on feedback, evolving business needs, and market conditions.  

Attention to Detail: Ensures accuracy and consistency across research, analysis, and presentation materials.  

Time & Project Management: Manages multiple workstreams effectively while meeting deadlines in a fast-paced environment.  

Who You Are

• Currently enrolled in an MBA program; candidates with a Bachelor’s degree are encouraged to apply.  
• Demonstrated record of leadership, professional accomplishment, and strong extracurricular or work experience.  
• Retail experience preferred, with interest in marketing strategy, promotions, or customer-focused initiatives.  
• Strong interest in retail, marketing strategy, technology, and innovation.  
• Passionate about customer experience, brand storytelling, and data-driven decision-making.  
• Dedicated to the ideals of diversity, inclusion, and respect that Macy’s strives to achieve every day, in every way.  
• Able to work a flexible schedule based on department and company needs.  

About Us

This is a great time to join Macy’s! Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives. 

Join us and help write the next chapter in our story - apply today! 

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.