Growth Marketing Intern

Mi Terro Care Socks is an AI-powered smart wearable that detects diabetic and gout foot complications 48 hours before symptoms appear. Our sensor-embedded socks continuously monitor temperature, gait, and pressure — alerting patients and care teams to prevent ulcers, falls, and amputations.

The Role

We need a scrappy, data-driven growth hacker who can turn our waitlist into a movement. You'll own user acquisition experiments, community building, and viral growth loops — finding creative, low-cost ways to drive app downloads and waitlist signups. This isn't a "post and pray" role. You'll run experiments, measure everything, and double down on what works.

What You'll Do

User Acquisition & Growth Experiments

•   Design and execute growth experiments to drive waitlist signups and app downloads (target: measurable week-over-week growth)

•   Build and optimize referral programs — "invite a friend" loops, ambassador programs, caregiver referral chains

•   Identify and infiltrate online communities where our users live: diabetes forums, gout support groups, elder care Facebook groups, Reddit communities, caregiver networks

•   Set up and manage paid acquisition tests on Meta, Google, and TikTok with small budgets ($50–200/test)

•   Scrape, research, and build outreach lists for podiatrists, endocrinologists, diabetes educators, and senior living operators

Community Building

•   Launch and grow a Mi Terro community on Discord, Facebook Group, or WhatsApp — a place where users, caregivers, and health-curious people engage daily

•   Seed the community with valuable content: Q&As with medical advisors, product sneak peeks, health tips, user stories

•   Recruit and manage 10–20 community ambassadors (diabetes advocates, health influencers, caregiver bloggers)

•   Organize virtual events: AMAs with doctors, live product demos, caregiver roundtables

•   Build partnerships with diabetes nonprofits, gout foundations, and aging advocacy organizations

Analytics & Optimization

•   Track funnel metrics obsessively: impressions → clicks → signups → referrals → app downloads

•   Build a weekly growth dashboard (Google Sheets or Notion) showing experiment results and key metrics

•   Run A/B tests on landing page copy, CTA buttons, email subject lines, and referral incentives

•   Analyze which channels, messages, and audiences convert best — then scale the winners

Who You Are

•   Currently pursuing or recently completed a degree in Marketing, Business, Data Analytics, or related field

•   Growth mindset — you think in funnels, loops, and conversion rates, not just "likes"

•   Comfortable with data: you can set up a tracking spreadsheet, read UTM parameters, and calculate CAC

•   Resourceful and scrappy — you find hacks, not excuses

•   Strong written communication — you can write a cold DM that actually gets a response

•   Familiar with tools like Google Analytics, Meta Ads Manager, Mailchimp, Notion, or Zapier

•   Bonus: Experience building online communities, running referral programs, or working in health/wellness

•   Bonus: Basic no-code skills (Zapier, Airtable, Webflow) for building growth automations

What You'll Get

•   Direct mentorship from a 6x serial entrepreneur (2 exits) on growth strategy and startup operations

•   Real ownership — you're not fetching coffee, you're building the growth engine

•   Hands-on experience with paid ads, SEO, community building, referral programs, and funnel optimization

•   Letter of recommendation and LinkedIn endorsement upon successful completion

•   Potential equity or stipend based on performance and measurable growth milestones