Social Media & Content Marketing Intern

At Appian, our marketers have the opportunity to tell stories of impact and innovation across a multitude of industries. Being a marketer at Appian means working with innovative technology and finding creative ways to stand above the noise. It means collaborating with global teams and amazing customer brands at the forefront of digital transformation.

In this role, you will support the execution of digital marketing campaigns, content initiatives, and social media programs that help amplify Appian’s brand and product messaging across global channels.

The Social Media & Content Marketing Intern will serve as a member of the Office of the CMO during Summer 2026, supporting the Global Organic Social Media Manager and the Communications team in executing strategic marketing initiatives and digital campaigns. This internship provides an opportunity to gain real-world experience in content creation, campaign execution, digital marketing strategy, and analytics while working in a collaborative and fast-paced environment.

This internship is based at our headquarters in McLean, Virginia. Appian was built on a culture of in-person collaboration, which we believe is a key driver of our mission to be the best. Interns in this program are expected to be in the office 5 days a week to fully experience our culture, learn directly from peers and mentors, and contribute to projects in a collaborative environment. Being in the office provides more opportunities to connect, learn, and celebrate with the exceptional people across Appian.

Applicants considered for Summer 2026 - Undergraduate Only 

In this role at Appian, you will:

Content Creation & Digital Storytelling

Write and produce marketing content for social media, blogs, and digital campaigns

Support the creation of short-form video, graphics, and digital assets for platforms such as LinkedIn, Instagram, and YouTube

Help transform customer stories, product insights, and event highlights into engaging marketing content

Social Media Management

Monitor Appian’s social media channels and assist with community engagement

Identify opportunities to amplify customer, partner, and employee content

Research industry trends, hashtags, and conversations to inform social media strategy

Campaign Support

Support the execution of global digital marketing campaigns across social media and content channels

Assist with promotional content for Appian events, product announcements, and marketing initiatives

Collaborate with Product Marketing, Digital Marketing, and Events teams to support campaign promotion and brand awareness

Ensure content aligns with Appian’s brand messaging and campaign goals

Content Optimization

Audit and update existing content to ensure alignment with the latest messaging and positioning

Support updates to nurture streams, campaign landing pages, and digital assets

Marketing Analytics & Insights

Track marketing metrics including impressions, engagement, video views, and audience growth

Collect and synthesize marketing data to produce reports and insights for marketing stakeholders

Assist in compiling reports that evaluate campaign performance and identify opportunities for improvement

Support analysis that informs future content and campaign strategy

Marketing Coordination & Operations

Document meeting action items and assist with project follow-ups across marketing teams

Help coordinate timelines, assets, and approvals for social media content and marketing campaigns

Support collaboration between Communications, Digital Marketing, and Product Marketing teams

Strategic Projects

Support special projects across the Content Marketing and Digital Marketing teams

Contribute ideas and insights to improve Appian’s digital storytelling and social media presence

Present your work and key learnings to the Marketing department at the conclusion of your internship

Basic Qualifications

Must be pursuing a Bachelor’s degree in Marketing, Communications, Business, Journalism, or a related field

High academic performance (GPA)

Strong interest in social media, digital marketing, technology, AI, or enterprise software

Strong writing, editing, and storytelling skills

Ability to translate complex topics into engaging and accessible content

Strong organizational skills and ability to manage multiple projects

Previous experience in communications or content creation preferred

Preferred Skills

Familiarity with social media platforms such as LinkedIn, Instagram, and YouTube

Experience with tools such as Canva, CapCut, Adobe Creative Suite, or video editing software

Basic knowledge of marketing analytics tools or social media reporting

Curiosity about AI, automation, and digital transformation