Social Media Strategy & Content Intern

About Kind Designs Kind Designs is a Miami-based climate technology startup developing Living Seawalls: 3D-printed seawalls engineered to protect coastlines while restoring the marine ecosystems that conventional concrete walls degrade. It represents one of the most compelling challenges in climate infrastructure today, yet public awareness of the work remains limited. That gap is the opportunity.

Living Seawall Guy is the content brand created to close it. The brand identity and narrative are already established; we are now seeking someone to grow it from an early following into a meaningful audience.

The Role This internship offers full ownership of the social media strategy from the ground up. You will determine which platforms to prioritize, what type of content performs on each, how to build an engaged audience, and how to eventually convert that audience into measurable value for the brand.

Central to the role is a single conviction we expect you to share: this is an attention economy, not a production economy. High-quality video is increasingly inexpensive to produce; sustained attention is not. We are less concerned with the technical polish of your edits than with your understanding of what leads an audience to stop scrolling, follow, and return. Proficiency with Adobe tools such as Premiere, Lightroom, and Photoshop is valuable, but these are skills that can be learned quickly. The ability to grow an audience is far rarer, and it is the primary qualification for this position.

Responsibilities

• Develop and document a comprehensive platform strategy spanning Instagram, TikTok, LinkedIn, and any additional platforms you can justify, including content pillars, posting cadence, and format mix.
• Produce original content built around the Living Seawall Guy brand, filming on location at job sites and field visits throughout the Miami area.
• Manage the complete content cycle: filming, editing, publishing, analyzing performance data, and iterating accordingly.
• Build and present a monetization roadmap for review.

Upon completion, you will have developed a complete brand strategy from inception, a substantial portfolio piece demonstrating end-to-end ownership.

Qualifications

• A structural, not merely aesthetic, understanding of how creator accounts succeed, with informed views on the differences between TikTok, Reels, and LinkedIn.
• A strong grasp of target audiences: who they are, what they value, and what motivates them to share.
• The ability to operate a camera, edit video, and write effective copy. Familiarity with Adobe Creative Suite is preferred but not required.
• Miami-based and available to film in the field. This is not a remote position.
• An interest in climate, oceans, or infrastructure is a plus but not a requirement.

Why Join Us As an early-stage startup with a small team, we can offer something larger organizations cannot: complete ownership. Rather than contributing to a strategy others have already defined, you will define it yourself. The strategy, brand voice, and audience growth will be yours to lead, and the results yours to claim.

To Apply Email your resume to andrew@kinddesigns.com, along with either a brief note on what you would do differently with this account in the first 30 days, or an example of a previous account you have built and grown. The topic and type of content do not matter; we are simply looking for evidence that you can grow a following.