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Performance Marketing Analyst

Aquent
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Are you a data-driven thinker who loves uncovering the "why" behind marketing performance? We are the top Creative, Marketing & Design Staffing firm looking for a Performance Marketing Analyst to join our team.

In this role, you will be the backbone of our data operations—optimizing our marketing analytics, building standardized dashboards, and translating raw numbers into actionable insights that drive our candidate and client acquisition strategies. 

If you have a strong quantitative background, a passion for digital marketing, and an eagerness to leverage cutting-edge tools like Generative AI and HubSpot, we want to hear from you.

 

Key Responsibilities

Analytics & Optimization: Monitor, analyze, and optimize performance marketing metrics across multiple channels (Paid & Organic Search, Social Media, & Email).

Reporting & Dashboards: Design, build, and maintain standardized marketing reports and automated dashboards to track KPIs like CAC, CPA, ROI, and conversion rates.

Data-Backed Insights: Conduct deep-dive analyses to uncover trends, identify underperforming campaigns, and provide data-backed recommendations for future marketing spend.

MarTech Management: Assist in maintaining data hygiene and tracking infrastructure between our ad platforms and CRM/marketing automation tools.

AI Integration: Experiment with and implement generative AI tools to streamline data analysis, automate reporting tasks, and optimize ad copy testing.

 

Qualifications & Skills

Required:

Education: Bachelor’s degree in a quantitative field (Data Analytics, Statistics, Marketing Technology, Finance, or Marketing Analytics.  Economics or Mathematics with a business/marketing focus also qualify).

Experience: 0–3 years of experience in an analytical role (marketing analytics, business intelligence, or data analysis). Strong internships will be considered!

Technical Skills: Advanced proficiency in Microsoft Excel/Google Sheets (VLOOKUPs, Pivot Tables, data modeling).

Mindset: A strong "quant" brain with the ability to tell a story through data and explain complex metrics to non-technical stakeholders.

Preferred (The "Huge Pluses"):

AI Savvy: Experience using Generative AI tools (ChatGPT, Claude, Claude Artifacts, or specialized data prompts) to accelerate workflows, write basic scripts, or clean data.

Ad Platforms: Familiarity with Google Ads, Meta Business Manager, or LinkedIn Campaign Manager.

CRM/Automation: Hands-on experience with HubSpot (specifically reporting, lists, and attribution dashboards).

Visualization: Experience with data tools like Google Looker Studio, Tableau, or PowerBI.

SEO Tools: Experience using SEMRush, Google Search Console, Google Analytics, or other SEO/AEO software.

 

This is a remote, temporary role with a strong possibility to extend.