TikTok Brand Manager
About Susosu Water:
Susosu is a premium functional beverage company focused on making hydration more intentional. Our product, Susosu Water is a naturally sourced mineral water from South Korea, infused with hydrogen packaged in an aluminum pouch designed for the modern wellness-conscious consumer.
Over the past few years, we've expanded into hundreds of retail locations, become an Amazon top seller and continue to build the brand through both retail and ecommerce. As an intern, you'd have the opportunity to work on real projects that directly contribute to the early growth of our brand!
Position Overview:
The TikTok Brand Manager will own our TikTok presence from strategy to execution. You'll create engaging content, stay ahead of platform trends, manage our TikTok Shop, collaborate with creators, and continuously optimize performance to grow both brand awareness and revenue.
This is an entrepreneurial role for someone who thrives in a fast-paced environment and enjoys testing new ideas.
Key Responsibilities:
Content Strategy & Creation
- Develop and execute a comprehensive TikTok content strategy aligned with Susosu's brand positioning.
- Plan, film, edit, and publish engaging short-form videos.
- Identify emerging TikTok trends, sounds, formats, and challenges, then creatively adapt them for the brand.
- Optimize content for engagement, watch time, and conversions.
- Monitor TikTok analytics and performance metrics.
TikTok Shop Management
- Create strategies to increase TikTok Shop conversions.
- Analyze performance and recommend improvements.
Influencer & Creator Partnerships
- Identify creators aligned with the Susosu brand.
- Build relationships with influencers, affiliates, and creators.
- Negotiate collaborations and gifting opportunities.
- Manage influencer campaigns from outreach through reporting.
- Track affiliate performance and optimize creator partnerships based on ROI.