Brand Intern

Sallie Mae is proud to help Americans aspiring to create the life they want--whether that means helping them make college happen, or something more. Our colleagues across departments and across the country are united in our passion and our customer-first approach. Whether you want to join a growing company, be part of an agile workforce, or gain new skills--you're in the right place.

Program Overview:  

The Sallie Mae Internship program seeks to attract and develop exceptional early talent while adding value to our organization. Our goal is to tie academic learning into a practical business setting while fostering professional and personal growth within a student’s area of focus.   

Over the course of the semester, interns will gain exposure to senior leaders, attend meetings, work alongside mentors, and receive valuable performance feedback. 

Position Summary:

Joining a pivotal moment in our company’s evolution, you will have a rare opportunity to contribute to a full brand transformation. This position offers hands-on experience in brand building, strategic planning, creative execution and cross-functional collaboration. The ideal candidate is curious, organized, creative and excited to learn how brands grow, evolve and show up across channels. 

You will support the brand team in shaping and executing strategic initiatives that strengthen and evolve the Sallie brand. This role will work closely with cross-functional partners – including creative, servicing, product and consumer insights to help develop brand strategies and deliver integrated campaigns aligned with our brand identity and messaging. 

Key Responsibilities:

• Support brand governance efforts by tracking project progress, preparing presentations, and documenting decisions.
• Contribute to ongoing brand go-to market strategy development and implementation.
• Collaborate with creative team to drive internal brand rollout including preparing documentation, toolkits, and internal communications.
• Partner with cross-functional teams to ensure brand consistency across all channels.
• Organize and maintain brand resources.
• Support ad hoc brand-related requests.
• Bring the student perspective into meetings, workshops and presentations. 
• Take part in the transformation workstreams to understand how major brand evolution happens. 

Education:

• Currently enrolled in a college or university. 
• Open to undergraduate or graduate level students with expected graduation dates of Dec 2027 - May 2028

Availability:

• This is a 12 week internship and expectations for a 40 hour work week with a start date of 6/7/27.
• We follow a 3 day flexible in office policy and open to working out of our Newark, DE office.

Knowledge, Skills, and Abilities:

• Adaptability and openness to learning 
• Interest in brand building, go to market strategy development and execution
• Knowledge in Microsoft office products, specifically, Excel and PowerPoint
• Strong verbal and written communication skills
• Ability to thrive in a fast-paced, dynamic work environment
• Strong attention to detail
• Ability to manage multiple projects simultaneously

When you join Sallie, you become a champion for all students.