Category Marketing Intern

Job Description

The purpose of this position is to learn through immersion within the Category Marketing team. The intern will support market research, competitive analysis, and go-to-market planning for an assigned category throughout the summer, closing with a final presentation to the Executive Leadership Team. This is an opportunity to build foundational skills in strategic marketing while contributing to real category strategy work. This role is a strong step toward a long-term career in category marketing, product marketing, or strategic marketing leadership. 

What You Will Do at Graco  

The Category Marketing Intern may assist in a number of project and support roles within the Category Marketing team. Assignments may include: 

Assist in gathering data to support the development of a category roadmap, helping identify market trends and opportunities 

Support primary and secondary market research on an assigned category to help understand customer needs and the competitive landscape 

Help identify and organize information on target customer segments to support prioritization discussions 

Support the team in maintaining consistency of product branding and messaging materials 

Assist with coordination tasks related to product launch activities across marketing functions 

Help draft or organize messaging and positioning materials for review by the team 

Assist in researching potential product-related events (trade shows, webinars, conferences) 

Support the collection and organization of Voice of Customer (VOC) data and customer feedback 

Assist in compiling competitive analysis research, helping identify differentiation opportunities 

Help gather customer testimonials and feedback for use in marketing materials 

Support basic research into market pricing trends for the assigned category 

Assist in tracking KPIs and compiling performance data for team review 

Present findings and project work to the Executive Leadership Team 

Other duties as assigned 

What You Will Bring to Graco 

Sophomore or Junior pursuing a degree in Marketing or Business from an accredited university 

Excellent verbal and written communication skills 

Strong interpersonal skills 

Proficient Microsoft Office usage skills (Excel, Word, PowerPoint) 

Ability to work independently on assigned projects 

Minimum GPA of at least a 3.0 on a 4.0 scale desired