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Web Development + E-Commerce Internship

Cultured Kombucha Co.
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# Web Development + E-Commerce Internship

**10 hours/week | $20/hour | 12 Weeks**

This internship is structured in two five-week phases. Phase 1 focuses on rebuilding and optimizing the Cultured Kombucha website. Phase 2 applies those skills to building and launching Coco’s Shopify store and supporting systems.

## PHASE 1 — CULTURED KOMBUCHA### Weeks 1–6 | Website Development + Systems Integration

**Weeks 1–2: Audit + Architecture**

- Audit current Cultured website- Review brand assets, content, products, and existing integrations- Map current website structure and customer journey- Identify UX, mobile, SEO, and performance opportunities- Map integrations between website, forms, email, order platforms, and internal systems- Develop new sitemap and website build plan- Establish project timeline and priorities

**Weeks 3–4: Build + Integrate**

- Build approved website structure and pages- Develop product, brand, educational, and retailer content- Improve navigation and mobile experience- Build/improve where-to-buy functionality- Implement SEO fundamentals- Connect forms, email capture, analytics, and tracking- Build necessary Zapier automations- Integrate website with applicable order and operational platforms- Begin testing integrations and data flow

**Weeks 5–6: Optimize + Launch**

- Complete website build- Test desktop and mobile functionality- Test forms, links, automations, and integrations- Optimize site speed and performance- Complete analytics and conversion tracking- Resolve bugs and usability issues- Launch updated Cultured website- Create website and systems documentation- Train internal team on ongoing management

### Phase 1 Deliverable

A fully updated, mobile-optimized Cultured Kombucha website with functional integrations, automation, analytics, and internal documentation.

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## PHASE 2 — COCO### Weeks 6-10| Shopify Development + E-Commerce Systems

**Weeks 7–8: Architecture + Shopify Setup**

- Establish Shopify store structure- Build product and variant architecture- Set up collections, bundles, and kits- Map inventory and order workflows- Establish navigation and customer journey- Determine required Shopify apps and integrations- Map Shopify → order platform → inventory → customer communication workflows

**Weeks 9–10: Build + Integrate**

- Build Shopify storefront- Create product and collection pages- Configure shipping and checkout- Implement bundles and product options- Connect inventory and order-management systems- Integrate email/customer capture- Build Zapier automations- Connect necessary apps and third-party platforms- Establish SEO foundations- Configure analytics and conversion tracking

**Weeks 11–12: Test + Launch**

- Test complete customer journey- Test product variants, bundles, inventory deductions, and order routing- Test shipping and checkout- Test Zapier automations and system integrations- Optimize mobile experience and site performance- Resolve bugs- Complete launch readiness review- Launch Coco Shopify store- Create systems and integration documentation- Train internal team on Shopify management

### Phase 2 Deliverable

A fully functional Coco Shopify store with connected inventory, order, marketing, analytics, and automation systems ready for ongoing internal management.