Social Media Intern

Internship details

• Location: Remote (United States).
• Employment Type: Part-time Internship (15-20 hours per week).
• Duration: February 2027 - June 2027 - Candidates must remain actively enrolled in an accredited college or university throughout the internship. 

How you can make a difference

Social media is one of the most powerful ways to build relationships, educate audiences, and bring a brand to life. As our Social Media Intern, you'll play a key role in helping HealthEquity connect with members, employers, teammates, and future talent through creative, engaging content. You'll help develop social media content, identify emerging trends, contribute new ideas, and support the execution of our social strategy across multiple platforms. From content planning and content creation to performance analysis and trend spotting, you'll gain hands-on experience helping a brand connect with audiences in meaningful ways. Your work will directly contribute to brand awareness, audience engagement, recruiting initiatives, and thought leadership efforts while helping bring the HealthEquity mission to life through compelling content and storytelling. Success in this role is defined by strong content ideation, consistent execution, creative thinking, and the ability to identify and develop content that resonates with our audiences. 

What you’ll be doing

We are looking for a creative, curious, and social-savvy Social Media Intern to join our Social Media team. In this role, you'll support the day-to-day execution of HealthEquity's social media channels through content creation, trend research, and content planning. 

You'll collaborate closely with the Social Media Manager, Senior Social Designer, and cross-functional partners to develop engaging content that drives audience engagement, brand awareness, and channel growth. 

In this role, you will: 

• Research social media trends, platform updates, audience behaviors, and emerging content opportunities. 
• Contribute content ideas and participate in creative brainstorming sessions for social campaigns and always-on content. 
• Draft social media copy for HealthEquity's social channels. 
• Create and edit social content, including graphics, short-form videos, carousels, and platform-specific assets. 
• Support content planning, editorial calendars, and campaign execution. 
• Conduct competitive and industry research to identify best practices and new contentopportunities. 
• Bring fresh perspectives and innovative ideas that contribute to HealthEquity's content strategy and channel growth. 

What you will need to be successful

Education and Experience 

• Currently pursuing a Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Digital Media, Advertising, Graphic Design, or a related field. 
• Preferred candidates are entering their Junior or Senior year. 
• Must be actively enrolled in an accredited college or university throughout the duration of the internship. 

Specialized Knowledge, Skills, and Abilities 

• Strong understanding of major social media platforms and platform best practices. 
• Strong written communication, storytelling, and content development skills. 
• Basic graphic design and content creation skills. 
• Familiarity with short-form video creation and social-first storytelling. 
• Willingness to learn, experiment, and adapt in a fast-paced environment. 

Preferred Qualifications 

• Experience creating content for LinkedIn, Instagram, Facebook, TikTok, or similar platforms. 
• Experience managing personal, academic, club, or organizational social media accounts. 
• Basic video editing or graphic design skills. 
• Familiarity with Adobe Creative Suite, Figma, CapCut, or similar creative tools. 

Success in This Role May Include 

• Contributing creative content ideas that support HealthEquity's social media strategy. 
• Identification of emerging trends, formats, and content opportunities. 
• Consistent creation of content that reflects the HealthEquity brand, mission, and values. 

What you'll gain

• Hands-on experience creating content and supporting social media strategy for a national brand. 
• Exposure to social media strategy, content planning, and content creation. 
• Experience creating content across multiple social platforms and formats. 
• Mentorship from experienced social media, communications, and creative professionals. 
• Opportunities to build a professional portfolio featuring real-world campaigns and content. 
• Exposure to employer branding, corporate communications, healthcare marketing, and integrated marketing initiatives.