North America Marketing Intern
Role Title: North America Marketing Intern
Reports To: Senior North America Marketing Manager
Position Location: ABS Headquarters OR remote/hybrid
Company Background:
Genus (Parent company to ABS Global, PIC and R&D/IntelliGen) is a global FTSE 250 company, headquartered in the UK and listed on the London Stock Exchange. With revenues of around £500 million, Genus has a presence in over 70 countries, with a global workforce of approximately 3,200 employees. One of the best performing stocks on the London Stock Exchange, the Company’s market capitalization is around £2 billion. We are a worldwide leader in porcine and bovine animal genetics, partnering with farmers to transform how we nourish the world – a mission that is important to a sustainable future.
Each generation of animals is selected based on a number of desired traits, including greater health, fertility, productivity or feed efficiency. With superior animal genetics, Genus helps its customers in the dairy, beef and porcine supply chains around the world produce offspring with improved robustness, superior production efficiency and greater sustainability. Genus’s vision of “pioneering animal genetic improvement to help nourish the world” is supported by its core values to be customer-centric, results-driven, pioneering, people-focused and responsible.
For more information on our student program, please visit www.startingatgenus.com.
Overall Responsibilities:
ABS Global is looking for a Marketing Intern to join our North America Marketing team. The ideal applicant will possess strong organizational, interpersonal, and planning skills and knowledge of the digital media landscape. The candidate will work closely with the Marketing, Sales, and Product Management teams to develop sales and marketing tools that will assist our teams in the U.S. and Canada.
This position is a yearlong commitment, with potential to be multi-year, including summers and during both fall and spring semesters. Ideally, the candidate would start in June 2024.
Specific Accountabilities:
- Online, industry, competitor, and influencer listening and insights
- Content development, including blogs, sales tools, campaigns, and more
- Helping manage marketing materials, collateral inventory, and online portal development
- Template development and implementation
- Marketing analytics and return on investment reporting
- Social media campaigns
- Work with sales team on progeny sales support
- Customer quotes and/or testimonials
- Facilitate the ‘infamous’ ABS Global Bull Board
- Calendar photo contest
- Revive our podcast series
- Mailing lists and customer data management and distribution lists
- Contribute to digital asset management processes
- Participate in sales leadership and recognition programs
- Collaborate with Global Marketing and other regional marketing teams around the world
Qualifications and Experience:
- Pursuit of a bachelor’s degree in Marketing, Communications, Agribusiness, Animal or Dairy Science, or related field is preferred
- Effective interpersonal skills
- Displays solid performance standards, reliable and dependable
- Ability to work with and effectively promote a team environment
- Strong attention to detail and respect for quality
- Excellent oral and written communication skills
- Working knowledge of social media channels, content management systems, and customer relationship management tools
- Strong understanding in Microsoft Office applications
- Knowledge in Adobe applications is preferred
- Willingness to travel
- Self-motivated, ability to handle multiple tasks, adjust priorities, manage time and meet deadlines
- Ability to learn quickly and accept challenges
- Positive attitude
- Valid driver’s license
- Capabilities and behaviors:
- Live and display the Genus values at all times in their day-to-day activities.
- Maintain professional verbal and written communications with co-workers, internal and external customers, and vendors at all times.
- Be flexible with respect to job responsibilities and consistently strive to be an effective team member.
- Strive to advance your skills and display a willingness to accept future development.
- Actively participate in company training opportunities to further develop skills applicable to the team.
- Gain an understanding of the company’s business and the team’s role within the company.