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Public Relations Lead Intern

Digital4Good + #ICANHELP
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Public Relations Lead Intern 

Remote Position - College Credit

Time Commitment: 12 Months | 6-10 hours/week (Seasonal/Temporary) Flexible schedule based on school requirements.

General Description:

The Public Relations Lead Intern will lead a team of creative, passionate Seasonal Public Relations Interns and work alongside the Marketing Lead Intern at Digital4Good. The person who fills this role will be responsible for monitoring all forms of media, maintaining the overall brand of Digital4Good, and managing committee meetings. The ideal candidate must have expert communication and leadership skills, experience with public relations, and at least 6 months of experience volunteering with Digital4Good.

Duties:

  • Oversee all Seasonal Public Relations Team projects and due dates
  • Lead the weekly team meetings
  • Plan and organize quarterly agenda topics for the Steering Committee Meeting
  • Schedule and coordinate social channel takeovers, photo shoots, and other special events internally and with outside influencers
  • Write press releases and articles for events or special happenings
  • Create interview preparation materials
  • Compile contact lists and update databases for news outlets and other contacts
  • Ensure project scheduling requirements are met
  • Reach out to schools and individuals to highlight their stories and achievements
  • Maintain clear communication with team members on status of assigned project(s) through weekly meetings with the team and supervisor
  • Attend quarterly Advisory Steering Committee

Learning Objective/Outcomes: 

  • Upon completion of the internship, students will be able to…
    • Identify and implement best practices for public relations in the nonprofit space
    • Develop a successful public relations campaign
    • Produce and write a Press Release
    • Network with others
    • Execute proper Project Management

Resources:

  • Access to ClickUp (virtual project management platform)
  • Canva for Teams
  • Intern Work Google Shared Drive
  • Mentoring and networking opportunities with public relations professionals
  • Free registration for virtual and in-person events

Evaluation:

  • Public Relations: Write at least 3 press releases or articles and identify at least 2 schools or individuals to highlight per month
  • Events: Coordinate at least 6 special events (photo shoot, social channel takeover, etc.)
  • Commitment: Participate in weekly meetings and check-ins (Minimum of 75% attendance)
  • Timeliness and Organization: Track projects and meet all deadlines, or communicate with supervisor before setting new deadlines
  • Brand Integrity: Maintain organization’s brand consistency by using brand voice and designated assets in public-facing communications
  • Engagement: Accumulate points for engaging with organizational social media pages, attending workshops, attending work events, participating in marketing video/photo, filling out survey, and finishing a project/campaign

Mentor & Supervisor Title: 

Who Are We:

Digital4Good (Formerly #ICANHELP) is a 501(c)(3) nonprofit organization that has impacted hundreds of thousands of students and adults nationwide. Our mission is to empower student change makers seeking to make a positive digital impact and promote digital safety and change through powerfully relevant curricula. 

We see students as part of the solution. When something happens on social media, students see it first. The more we can do to train, guide, and support students online, the more likely they are to take positive action. We partner with major companies like Google, Snap Inc., TikTok, Work2BeWell, and Providence Health to further our goals and amplify our impact.

Here are just a few of the benefits you’ll get from your internship with us:

  • College credit
  • Networking and mentoring opportunities with experts in tech and other industries
  • Creative control and opportunity to pitch new ideas
  • Hands-on experience through remote work
  • Building up your portfolio
  • Free career-building workshops (level up your resume, LinkedIn profile, and more)

*This position complies with the Fair Labor Standard Act