FALL 2024 - Social Media Analytics Intern (REMOTE)
As a Social Media Analytics intern at The Shark Group, you will play a crucial role in our team, contributing to our marketing and consulting efforts for top brands and celebrities. If you thrive in a fast-paced environment and enjoy creative challenges while thinking outside the box, this internship opportunity is perfect for you.
We are seeking a determined individual to join our Social Media division. If you believe you have what it takes, we want to meet you.
Overview: The Shark Group, founded by Daymond John from ABC's hit show Shark Tank, is a Marketing and Consulting firm specializing in branding solutions. Our goal is to tap into the heart of a brand and position it for success.
All applicants must have the following skills:
- Strong knowledge of social media platforms such as Facebook, Twitter, Instagram, etc.
- Excellent communication skills, both verbal and written, to analyze and interpret social media data.
- Keen attention to detail to ensure accuracy and consistency in reporting and analysis.
- Proactive attitude and a willingness to take ownership of tasks and meet deadlines.
- Organizational skills with the ability to work independently on projects.
- Enthusiasm to learn about social media analytics and its impact on business.
As an intern, you will gain educational experience by:
- Syncing with the team in various aspects of social media analytics research, including talent analysis.
- Providing analysis and interpretations of social media data to derive insights and inform marketing strategies.
- Collaborating with the team in brainstorming sessions to contribute to the development of online content and social media campaigns.
- Researching and understanding the brand-voice of each client to align analytics findings with their unique goals and target audience.
- Executing day-to-day social media analytics tasks, including data collection, tracking, and reporting.
- Tracking, analyzing, and reporting to gain insights into audience preferences and content effectiveness on social media content and campaign metrics.
- Maintaining an organized content calendar to ensure timely and consistent delivery of content and materials.
- Staying informed on industry trends, competitor content, and emerging formats to inspire fresh and innovative content ideas.
- Contributing in brainstorming sessions to ensure that all messaging is consistent and learning how to work effectively as a team player.
- Researching and learning how to maintain consistent brand-voice across all social media channels.
- Collaborating with the team (graphic designers, marketers, and other team members) on additional various tasks related to social media analytics.
- Supporting the department staff with other special projects, as needed.
Learning Outcomes Include:
- In-depth understanding of social media analytics tools, techniques, and best practices.
- Develop a deep understanding of various social media analytics tools and platforms to track and measure performance metrics.
- Gain valuable insights into audience behavior, preferences, and demographics through data analysis, informing future social media strategies.
- Learn to use analytics to assess the effectiveness of content and make data-driven decisions to optimize future content creation.
- Understand key performance indicators (KPIs) for social media and learn how to set measurable goals and track performance against those objectives.
- Gain experience in conducting competitor analysis to benchmark social media performance and identify opportunities for improvement.
- Develop skills in generating comprehensive reports, presenting social media data, and communicating actionable recommendations to stakeholders.
- Use analytics insights to contribute to the enhancement of social media strategies, ensuring they align with business goals.
- Strengthen collaboration and communication skills by working with the social media team and sharing analytics findings effectively.
- Stay up-to-date with the latest trends and developments in social media analytics, and understand their impact on digital marketing strategies.
- Experience working effectively in a fast-paced environment and meeting tight deadlines.
- Knowledge of branding strategies and how analytics plays a role in shaping them.
- Ability to contribute to a team and provide support in various aspects of social media analytics.
Requirements:
- Passion for social media and its impact on businesses and brands.
- All candidates must be available to intern virtually at least 3 days per week, for at least 4-6 hours per day, during the office hours of 10am-6 pm EST. Analytics intern must at least be available at 10am on Monday’s.
- Current enrollment in a college or university with the ability to receive academic credit for the internship at The Shark Group.
- Official school letter acknowledging proof of enrollment and eligibility.
- Access to reliable wifi and a computer/laptop for remote work.
This is an unpaid internship; however, a daily attendance stipend of $10 per day will be paid out at the end of each month via a mailed check.
The Shark Group is in compliance with all State and Federal labor laws and guidelines.