Marketing Co-op

Position Summary

The Marketing Co-op will support the Marketing Manager in executing marketing initiatives for the North American market for multiple legacy and startup businesses under the corporate umbrella. This position will assist in increasing brand awareness and supporting the growth of a diversified product portfolio in manufacturing and technology industries. The Marketing Co-op will contribute to market research, content creation, digital marketing efforts, and budget tracking while collaborating with various teams.

Reports to:                Marketing Manager (Musashi North America)

Qualifications           

• Currently pursuing a Bachelor's or Master's degree in Marketing, Business or related field. 
• Strong interest in digital marketing, content creation, market research, and budget management. 
• Familiarity with basic marketing principles and business tools is a plus (e.g., MS Office with an emphasis on Excel and PowerPoint, Google Analytics, Canva, LinkedIn and social media platforms). Graphic design or coding experience is welcomed, but not necessary.  
• Strong communication, organizational, and teamwork skills. Analytical skills combined with a creative and entrepreneurial spirit is key! 
• Based within driving distance of Metro Detroit.  Hybrid work schedule.

Essential Functions and Responsibilities

• Assist the Marketing Manager in developing and executing marketing plans and campaigns as well as managing department strategy and reporting.
• Help track, manage, and report on the marketing budget and related expenditures.
• Monitor and evaluate the performance and project execution of marketing campaigns and provide feedback for improvements.
• Conduct market research and competitive analysis to support strategic decisions.
• Contribute to content creation for social media, blogs, and email campaigns to engage audiences.
• Assist in organizing marketing events, trade shows, and other promotional activities.
• Support the creation of sales enablement tools, such as brochures and presentations. 
• Create internal presentations for management and global colleagues. 

Benefits:                                                                                 

• Hands-on training and mentorship from experienced professionals in the marketing field as well as interactions with a diverse array of departments and management levels.
• Exposure to a wide range of corporate marketing functions including creative and analytical across multiple businesses globally from energy, to automative, to automation. 
• Networking opportunities with industry professionals and cross-functional teams in the US and around the world.
• Potential for future employment opportunities upon successful completion of the co-op term and complimentary organizational needs.
• Opportunity to develop skills in corporate marketing that are applicable to any business.