Digital Marketing Intern – Segment Marketing

Position Overview:

As a DigiKey Intern, you will participate in various aspects of the DigiKey department of which you are assigned. You will work alongside team members and have the opportunity to complete a capstone project which you’ll work on throughout the internship. 

The Digital Marketing Intern – Segment Marketing will learn about Digital Marketing in a specific market or segment and support the creation and execution of marketing campaigns to grow customer count and support business goals and objectives. They will take direction from the Digital Marketing Manager and are supported by the Marketing Technology Manager from a product/technology standpoint. 

Housing: Local campus housing (private room, private bath, and shared living space) is provided for interns selecting Thief River Falls as their internship home base. We are unable to provide housing for Bloomington-based internships. 

This is a hybrid or essential onsite role, which will require onsite attendance

Responsibilities:

Provide input and support segment strategy; developing marketing plan to help achieve business goals and objectives. 

Assist in the ideation and development of marketing campaigns ensuring deliverables are executed, including but not limited to: campaign strategy briefs, statements of work, business requirements, functional specifications, project plans, campaign kickoff and status reports, etc. 

Evaluate marketing campaigns return on investment and develop new techniques to optimize web traffic to enable customer count growth and customer retention.  

Provide direction to a project-based, cross-functional team of writers, designers, developers, analysts, and testers while fostering an environment of team spirit. 

Assist with the creation, implementation and maintenance of the segment content calendar and ongoing microsite updates and analysis for continuous improvement.  
 

As the Digital Marketing Intern, you can expect to: 

Learn how to create, optimize, and evolve marketing strategies and campaigns to gain|retain customers. 

Gain a better understanding of pre- and post-campaign discussions to share/implement the ideas into appropriate internal processes/final deliverables on subsequent projects. 

Collaborate with Supplier Business Partners to develop presentation materials for QBRs, presentations, etc; participating in those meetings as necessary. 

Learn how to clearly and effectively educate key business stakeholders on DigiKey's overall marketing capabilities; providing unique marketing solutions. 

Learn how to provide detailed analysis and reporting to e-suite and management teams. 

Assist with day-to-day tasks and projects in the assigned department 

Support the team in their regular duties 

Participate in team meetings and contribute to brainstorming sessions 

Collaborate with team members on various projects and initiatives 

Conduct research and analysis as assigned 

Maintain organized records of work and project files  

Capstone Project:  

Gain practical experience in the assigned department 

Develop a deeper understanding of DigiKey and how it operates  

Improve business skills such communication, project management, data analysis, etc. 

Build a professional network within the industry    

Required knowledge, skills, and abilities 

The best candidate for this position will be a current student or recent graduate with education in an applicable area of study and a strong interest in hands on learning experiences  

Must be pursuing a degree in Business, marketing or similar field

Must have excellent written and verbal communications skills including average to above-average computer ability 

Be willing to take the initiative, working independently and collaboratively 

Demonstrating a positive, collaborative approach is important in this role 

Must have excellent planning and organization skills

Must be eligible to work in the US without sponsorship

Tools, Systems, and Software: 

Full Microsoft Office Suite, including Teams 

Outlook 

Physical Requirements:

Generally, spend the workday sitting at a workstation and operating computer devices, such as, but not limited to keyboard, mouse, and screen 

Generally, spend the workday performing repetitive motions that involve or affect the hands, head, and other parts of your body