NBA Social Media - Twitter Account Manager

Job Title: NBA Social Media Branch Manager 

Location: Remote 

Job Type: Part-Time Internship 

About Us: The Lead aims to heighten the casual fan's knowledge of the game. We cover big markets and small markets alike, no matter the size, by providing commentary and analysis on topics other outlets overlook. Through our team branch system, we embrace comprehensive coverage of each team, with the content being crafted by the fans who watch their teams nightly. By fans and for fans, The Lead prides itself on a group of invested contributors who seek to bring authenticity and nuance back to the sports media space.

Position Overview: If you love sports and creating content, The Lead provides a unique platform to engage with other diehard fans and promote your content across a network of 250K+ followers! It has the best publishing platform, a robust brand, excellent training, and an amazing team with an exploding branch system (see @LakersLead on Twitter for example).

The Lead is rapidly growing to rival The Athletic, SBNation, The Ringer, and other “household name” sports media outlets. Many contributors at these outlets have started with The Lead. Others have used their experience with The Lead to give themselves additional professional opportunities in journalism, marketing, social media, sports information, and more. If you're looking to start a media-focused career or are just a passionate sports fan looking to advance the conversation, there isn't a better place to start than with The Lead.

Key Responsibilities:

Content creation: Develop, curate, and manage engaging content that resonates with your fanbase and aligns with our brand voice.

Consistency: DAILY posts, original graphics and content, engagement with other accounts

• Minimum 15 posts per week
• Minimum 5 posts on game days

Teamwork & Collaboration: Work with other branch managers to brainstorm, execute content, participate in Slack channels

Community Engagement: Monitor and respond to fan comments in a timely manner to foster community engagement

Trend Monitoring: Stay up-to-date with the latest social media trends, tools, and best practices 

Qualifications:

• Familiarity with Twitter (X)
• Excellent written and verbal communication skills with a creative mindset
• Basic graphic design skills (Canva or Photoshop)
• Strong knowledge of the team you choose to cover
• Ability to work under tight deadlines in a fast-paced environment.

What We Offer:

• Monthly CASH incentive program for top performers
• Promotion of content across a network of over 250,000 followers.
• Aggregation of content across platforms such as Bleacher Report, Autograph, MSN, Flipboard, Google News, Sports Reference, and more
• Access to exclusive statistical databases
• Opportunities for professional development and skill-building including social media workshops and weekly feedback

These positions are unpaid, but numerous contributors have used their experience and skills acquired with The Lead to find compensation elsewhere.

If you're looking to start a media-focused career or are just a passionate sports fan looking to advance the conversation, there isn't a better place to start than with The Lead!

The Lead is an equal opportunity employer.