Associate Product Marketing Manager, Intern
Job description
Cozii Technologies is seeking an Associate Product Marketing Manager (Intern) to join our diverse, customer-focused team! In this role, you will assist with developing and implementing go-to-market strategies for our SaaS/PaaS products.
This is an exciting opportunity to ambitious and goal oriented young professionals. The ideal candidate will have a strong academic background, knowledge and skills in B2B marketing, preferably in software and cloud technologies, and a track record in driving successful marketing strategies through volunteer and professional experiences.
KEY RESPONSIBILITIES
• Assist in developing clear and compelling product positioning and messaging that differentiates the Cozii Technologies product.
• Research and create competitive intelligence and analysis to inform marketing strategies, product roadmaps, and sales enablement efforts
• Assist in the development of content for routine moments (product updates, industry event support) and larger impact moments (SKO, Summit) and industry event messaging.
• Shadow customer and partner briefings, analyst engagements.
• Support the creation and execution of demand generation campaigns, including email marketing, content marketing, social media, and webinars.
• Collaborate with the content team to develop engaging and informative content (blogs, white papers, et.c) that addresses customer solutions and showcases product value.
• Learn and develop expertise for target personas, markets and customer segments.
BASIC QUALIFICATIONS
• 2+ years of Marketing, Solution Engineering, Sales, or Go-To-Market background working with technical products in close collaboration with the field, customer success, product, partners, and other stakeholders
• 1+ year experience in B2B SAAS
• 1+ year of hands-on product marketing experience building a range of GTM assets, including compelling sales plays and enablement materials, succinct slide pitch-decks, demo videos, and event/webinar content.
• Strong written and verbal communication skills for both internal and external audiences.
• Solid project management skills with the ability to handle multiple projects simultaneously
• Creative thinking and problem-solving abilities
• Strong attention to detail and organizational skill
• Understanding of complex enterprise sales cycles