Social Media and Digital Marketing Intern

Are you looking to experience a professional nonprofit office environment, while fine tuning the marketing and communications skills you are learning through your higher education experience? Apply to become a social media and digital marketing intern with Alpha Phi Omega’s National Office! Our team is located in South Kansas City and works a hybrid schedule with some days of remote work. We want the interns who join our team to learn, show off their skillset and feel supported in their academic effort.

BASIC FUNCTION

The Social Media & Digital Marketing Intern is responsible for assisting the Digital Communications Coordinator in implementing Alpha Phi Omega’s overall communications and marketing plan -- focusing specifically on digital communications -- to build awareness about APO through storytelling and increase overall membership recruitment.

REPORTING RELATIONSHIP

• Reports to Director of Chapter Services

PRIMARY DUTIES & RESPONSIBILITIES

• Work with marketing and communications manager to refine social media strategies and best practices
• Assist in managing social media channels (Facebook, Twitter, Instagram, TikTok, LinkedIn, YouTube) and editorial calendar to ensure content is timely, relevant and engaging
• Prepare weekly updates and reports to track growth and success rates of social media campaigns
• Manage and report to management on analytics of online traffic and engagement
• Keep up to date with social media inquiries from constituents across all platforms and respond on a timely basis
• Stay informed on new social media trends and adapt accordingly
• Search for evergreen story ideas then interview and write articles to build up story bank
• Assist in retargeting marketing campaign to increase event registrations and drive new membership
• Assist in the creation and design of online ads and web content
• Ensure proper messaging that adheres to the Alpha Phi Omega brand standards is being executed online
• Identify leaders and influencers (internal/external) and engage them in brand activities
• Assist with overall copywriting, proofing and updating as needed
• Other communications tasks as assigned

QUALIFICATIONS

• Ability to take initiative, employ good judgment and manage projects from beginning to end
• Excellent writing, editing and proofreading skills (AP style)
• Exceptional ability to multitask and manage details
• Ability to meet deadlines and to anticipate next steps or needs
• Work effectively both independently and as part of a team
• Be available for at least 10-15 hours a week
• A bachelor’s degree (or currently enrolled student) in the communications, journalism or related field
• Understands and can utilize emerging platforms, digital media and web/social media management and measurement tools (e.g. Adobe Express Planner, Google Analytics, Meta)
• Adobe Creative Suite experience (InDesign, Illustrator, Photoshop)
• Canva experience
• Strong working knowledge of email marketing applications (e.g. Benchmark, Constant Contact)
• Video experience is a plus
• Portrays Alpha Phi Omega’s principles of Leadership, Friendship and Service in daily tasks

BENEFITS

• Résumé building experience in marketing and communications, relationship management, and
• Other aspects of community relations, marketing and the nonprofit industry
• Class credit (if applicable)
• $1,500 stipend per semester is available to those not receiving class credit
• Hybrid schedule with some days in the office and others remote, however a fully virtual intern would be considered depending on the candidate and work ethic show.

Applications are now being accepted for the spring. Please contact the Director of Chapter Services at chapter.services.director@apo.org with questions.