PR / Marketing Intern

Title: PR / Marketing, Audience Research, & Social Media Content Development Intern Department: PR / Marketing Position Reports To: PR / Marketing Manager Status: Non-exempt / Full-time

Summary: Develop and produce content for the Center of the West and social media websites, Center blogs, posts, and videos to drive traffic to our website and increase engagement / visitation. Grow social media following across multiple platforms. Provide weekly metric reporting social media campaigns and daily posts as well as market and visitor research having a direct effect on marketing strategy, programming, and revenue.

Job Duties: • Create social media posts and participate in direct interaction with online audiences across multiple platforms. • Develop novel ideas and produce associated content for the Center of the West and social media websites, posts, and videos to drive traffic to our website and increase engagement / visitation. • Create new website content in the form of bi-weekly blog posts using WordPress platform. • Survey audience members inside and outside of the Center to gain a greater understanding of audience demographics and psychographics. • Monitor Google and TripAdvisor reviews for the summer and report on trends and/or possible PR issues. • Disseminate visitor survey info in department meetings and through online means such as e-mail, social media, and web. • Tackle back-end marketing tasks for the department involving the website, Points West magazine, social media, and PR campaigns. • Attend museum-wide meetings and special events, sometimes occurring outside of regular work hours, including intern briefings. • Participate in end-of-summer staff meeting intern presentation. • Bank social media posts for future PR / Marketing department use. • Performs other duties as assigned, contributing to the overall success of the public relations and marketing department.

Competencies: • Excellent personal communication skills, oral and written. • Basic knowledge of digital marketing channels and strategies. • Basic knowledge of using app-based editing software such as Capcut, as well as desktop-based program such as Adobe Premier Pro. • Demonstrated initiative and self-motivation. • Able to work with minimal supervision.

Supervisory Responsibilities: • None 

Required Education and Experience: • Currently enrolled in, or have recently completed, at least the sophomore level of college coursework in marketing, public relations, social media, mass communications, or a similar field. • Knowledge and/or experience in market research, data collection, and surveying. • Experience in text and video-based social media posts, content writing, and/or multimedia experience a plus. • Skilled in Microsoft Office (Excel, Word) and basic understanding of video editing software or platforms.

Other Duties: • Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

EEO Statement: • Buffalo Bill Center of the West provides equal employment opportunities to all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, or service in the military. Equal employment opportunity applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation, and training.