Kinkofa | Experiential Marketing & Partnership Associate | DivInc

This is a role with a startup in the Blackstone LaunchPad internship program, through this company’s relationship with LaunchPad partner, DivInc. 

Please note all hiring decisions are made by each applicable company. Students are encouraged to conduct their own research and diligence on each employer and on any internship opportunity offered by any employer. Learn more about DivInc here

MEET KINKOFA 

kinkofa is the first-ever family history and genealogy platform dedicated to connecting the African Diaspora. We build and leverage innovative technologies to provide a seamless and engaging experience for users to connect with their roots, cultures, and families. Our users are enabled to uncover, record, and preserve their family stories with pride and dignity. 

ABOUT THE OPPORTUNITY 

Join us as an Experiential Marketing and Partnerships Associate, where you'll be at the forefront of driving brand awareness and demand for Kinkofa's products through experiential marketing and partnerships. In this role, you'll collaborate closely with our team to craft and execute high-impact events that delight and deliver exceptional experiences for our users, community partners, and brand collaborators. Get hands-on experience in strategic partnership development and end-to-end event production. 

COMPENSATION

$20/HR USD

WHAT YOU’LL DO 

Event Production 

● Assist in planning, designing, and producing virtual and in-person experiential marketing events including workshops, brand activations, and community gatherings. 

● Communicate effectively with internal and external stakeholders to ensure seamless coordination and successful event outcomes. 

● Develop industry events calendar and brand activations playbook. 

● Engage with users to understand their needs and preferences then incorporate their feedback into event planning. 

● Support team and consultants in managing event logistics, production, venue sourcing, budget tracking, attendee experience, marketing campaigns, sales enablement, and audience acquisition. 

● Research and present emerging event activation trends to position Kinkofa as industry leaders in creating unforgettable experiences. 

● Align event strategies with overall business objectives in collaboration with the team. Partnership Development 

● Identify and nurture partnerships with community organizations, influencers, and brands that align with our mission and campaign objectives. 

● Collaborate with partners to develop mutually beneficial marketing initiatives and event activations. 

● Respond to inbound partnership inquiries and lead outreach for key events such as AfroTech 2024, Black Music Month, Juneteenth, National Family History Month, and HBCU Homecoming Season. 

● Support the team in creating partnership decks and pitches tailored to partner missions and objectives, crafting compelling narratives to drive engagement. 

WHAT YOU’LL NEED TO SUCCEED 

● ‘Can Do Spirit’- building something from the ground up is tough, which is why we’re looking for an emerging leader who thrives when faced with a challenge. 

● Ability to work independently and as part of a collaborative team. 

● Creativity - you think outside the box and come up with creative ways to drive growth. 

● Curiosity - you’re curious about how technology can have positive impacts on people and communities. 

● Deep user empathy - you work to deeply understand our customers and the problem we’re solving. You envision elegant and impactful experiential marketing activations to serve their needs. 

● A sense of mission - this is an opportunity to gain startup experience and more importantly make an impact in the lives of our customers, communities, and partners.

WHO YOU ARE (RECOMMENDED SKILLS, EXPERIENCE, & INTERESTS) 

● Creative mindset with an eye for design and a pulse on emerging experiential marketing trends. ● Passionate about curating memorable experiences and fostering community engagement. ● Experience coordinating events on campus and in the community. 

● Strong verbal and written communication skills. 

● Detail-oriented problem solver with excellent time management skills and organizational and project management abilities. 

● Strategic thinking with the capacity to execute methodically across multiple events and programs. ● Pursuing a degree in Event or Media Production, Public Relations, Marketing, Hospitality, or a related field. 

● Interest in creative storytelling, cultural heritage preservation, and consumer behavior ● Ability to work both independently and collaboratively within a team setting. 

NICE TO HAVES 

● Interests outside of marketing in: anthropology, genealogy, family history, African Diaspora studies or related fields is a plus. 

● Proficiency with CRMs, marketing automation software, project and event management platforms (e.g., Airtable, Luma, Milanote, Notion, Eventbrite). 

● Familiarity with social media, live streaming/gaming, and virtual events 

● Advertising, sales, and procurement experience 

WHAT YOU’LL GAIN 

➔ An opportunity to design and pitch a capstone project. Take the lead on pitching, designing, and implementing a brand activation from start to finish. 

➔ Experience working in a fast-paced environment and experience what it's like to make an impact at a high-growth startup while learning about technology, marketing, and business. 

➔ Transferable skills: ability to articulate a vision or direction, collaboration with a diverse and talented team, project management, event production 

➔ A deeper understanding of consumer needs and demand, social media, e-commerce, live streaming, and digital trends landscape 

➔ Mentorship, guidance, and support directly from kinkofa’s founders 

If you’re excited about this opportunity but your past experience doesn’t align perfectly with everything listed here, we still encourage you to apply. If you’re a builder at heart, willing to learn, and are enthusiastic about our mission - we want to hear from you! 

Every new team member broadens our perspective, allows us to think bigger, and push the boundaries of what’s possible. Having a team with diverse perspectives, lived experiences, and opinions allows our team, product, and community to flourish. 

kinkofa is a proud equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. 

We will work to ensure individuals with disabilities and individuals with sincerely held religious beliefs are provided reasonable accommodation to participate in the interview process and to perform essential internship functions. 

By applying for this internship, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with kinkofa’s Privacy Policy.