Marketing Intern

About the Company

For the past 162 years, Swisher has been an industry leader known for its iconic products and commitment to high quality standards. With a rich history, Swisher serves adult consumers through a diverse range of businesses, including Swisher Sweets Cigar Company, Helme Tobacco Co., Hempire, Rogue Holdings, and Drew Estate: The Rebirth of Cigars. We have a passion for people and helping them build rewarding careers. If you’re ready to create excitement and drive what’s next in the industry, we’d love to hear from you.

Primary Purpose: 

As an Associate Brand Manager Intern at Swisher, you will gain hands-on experience in brand management within a leading consumer packaged goods (CPG) company. You will work alongside seasoned professionals to support the development and execution of marketing strategies and plans for key brands. This internship is designed to provide exposure to various aspects of brand management, from product development and consumer insights to advertising and in-market execution. The role offers an opportunity to contribute to impactful projects that shape the future of iconic consumer brands.

Internship Details:

• On or about May 12, 2025 – July 31, 2025 (12 weeks)
• 35 hours a week / $21.50 per hour
• Hybrid work environment

Key Responsibilities:

• Assist in developing and implementing brand strategies and plans that drive brand growth and market share gains.
• Conduct consumer research and analyze market trends to identify growth opportunities and inform brand decisions.
• Collaborate with cross-functional teams (e.g. finance, sales, supply chain) to help bring a program, line extension or innovation to market, including briefing, managing the timeline and decision-making facilitation.
• Contribute to the creation and execution of marketing elements (e.g. digital, social and traditional advertising), package design and retail point of sale.
• Collaborate with Business Analytics to monitor and report on key brand performance metrics such as sales, market share and distribution and conduct analysis on market trends and competitor performance.
• Become comfortable interpreting and discussing brand P&L statements.
• Assist in the preparation of brand updates and presentations for internal stakeholders, communicating insights, progress, key learnings and recommendations.

Required Qualifications:

• Bachelor's degree.
• Currently pursuing a Master’s degree in business administration.
• One to three years of work experience in a professional environment.
• Strong analytical and problem-solving skills, with an enthusiasm for consumer behavior and market trends.
• Knowledge of and ability to apply basic marketing concepts (e.g. brand positioning, brand architecture, SWOT analysis, competitive assessment, consumer segmentation) used in the development of marketing plans.
• Excellent verbal and written communication skills, with the ability to present and influence effectively.
• Demonstrated time management and organizational skills.
• Enthusiastic, goal-driven attitude with the ability to follow up and follow through proactively.
• Ability to work collaboratively in a team environment and manage multiple priorities effectively.
• Demonstrated critical-thinking, analytical and problem-solving capabilities.
• Proficiency with MS Office software (Excel, PowerPoint & Word).
• Submit resume, letter of recommendation, and personal statement (no more than 200 words) no later than Friday, March 21 at 5 pm EST