WorkOnward / Email Marketing Specialist | Company Ventures

This is a role with a startup in the Blackstone LaunchPad internship program, through this company’s relationship with LaunchPad partner, Company Ventures. Please note all hiring decisions are made by each applicable company. Students are encouraged to conduct their own research and diligence on each employer and on any internship opportunity offered by any employer. Learn more about Company Ventures here

Please note that through Blackstone LaunchPad’s partnership with Company Ventures, this role is ONLY open for students currently enrolled at City University of New York (CUNY) schools. Only CUNY students will be invited to interview and participate.

About the program:

Blackstone LaunchPad is committed to equipping primarily first generation and low-income college students with career skills and exposure for career success. Learn more here. The Blackstone LaunchPad Summer Internship Program connects students to meaningful opportunities at Blackstone and LaunchPad employer partners: Blackstone portfolio companies and select startups. Please note all hiring and employment-related decisions, including compensation and the terms and conditions of employment, are made by each applicable company. Students are encouraged to conduct their own research and diligence on each employer and on any internship opportunity offered by any employer.

All hired interns receive mentorship and access to professional development opportunities to successfully launch their careers. Begin your journey with LaunchPad now by engaging in our Skills for Success series.
 

Position Overview
We are seeking a motivated and detail-oriented Email Marketing Specialist (Intern) to support our business outreach and engagement efforts. This role will focus on identifying prospective businesses, developing strategic email campaigns, and driving business sign-ups on the WorkOnward platform. The ideal candidate is highly organized, has excellent communication skills, and is eager to gain hands-on experience in email marketing and business development.

Key Responsibilities
Lead Generation & Outreach
Research and identify potential small businesses (e.g., restaurants, retail, hospitality, construction) to onboard to WorkOnward.
Develop and execute email outreach campaigns to introduce businesses to the platform.
Build and manage targeted prospect lists to ensure strategic and effective outreach.

Email Campaign Management
Create, schedule, and manage personalized email sequences for outreach and follow-ups.
Optimize subject lines, messaging, and campaign structure to maximize engagement and conversion rates.
Monitor and analyze email performance metrics (open rates, response rates, conversions) to refine strategies.

Onboarding & Engagement
Communicate with small business owners via email and follow-up calls to guide them through the onboarding process.
Assist businesses in creating job postings and utilizing WorkOnward’s hiring platform.
Provide ongoing support to ensure successful adoption of the platform.

Collaboration & Reporting
Work closely with the marketing and sales team to align messaging and outreach strategies.
Track outreach progress, maintain detailed records in CRM tools, and report on campaign effectiveness.

Qualifications
Currently pursuing or recently completed a degree in Marketing, Communications, Business, or a related field.
Strong written and verbal communication skills, with an ability to craft compelling email content.
Detail-oriented and organized, with the ability to manage multiple outreach campaigns simultaneously.
Basic knowledge of email marketing platforms, CRM tools, or marketing automation is preferred (experience with tools like HubSpot, Mailchimp, or ActiveCampaign is a plus).
Analytical mindset with a willingness to learn and improve based on performance data.
Interest in HR tech, recruitment, small business support, or workforce development is a plus.

What We Offer
Hands-on experience in email marketing, lead generation, and business development.
Mentorship and training from experienced marketing and business professionals.
Opportunity to contribute to a growing tech platform with real-world impact.
Hybrid work environment with flexibility between remote and in-office collaboration.
Potential for career growth and a future full-time role as WorkOnward expands.

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This is a role with a startup in the Blackstone LaunchPad internship program, through this company’s relationship with LaunchPad partner Company Ventures. Please note all hiring decisions are made by each applicable company. Students are encouraged to conduct their own research and diligence on each employer and on any internship opportunity offered by any employer.